Online marketing, synonymic with e-marketing, internet marketing or online trading,
refers to a process of sale or transfer of goods and services over the internet. In the
present world, internet has become a necessary commodity. The number of internet users
worldwide in the year 2000 is 361 Million and in the year 2010 is almost 2 Billion. It is
about 448 % increase in the usage.
The above statistics clearly gives of a cent percent privilege for the online marketing
strategists. More users imply more mouths to spread the news. Online marketing can be
a simple trading system with internet clients, online promotional agency, pay per click
strategy to promote new good or append the product/service range, email marketing,
marketing through social networking portals like Facebook, Orkut, and Twitter etcetera.
Online marketing strategy involves making the product or service to be available for
transaction through promotion and display. And these promotional techniques are
not always con proof. The different ways of how the online marketing firms make
the customer believe in their commodity’s worth is to represent some features of it or
sometimes elevate them. This strategy of promotion is classified into white hat marketing
and black hat marketing. As the names reflect the meaning, white hat is for a genuine
marketing portal where they speak of true features of the product/service and black hat is
the other way around.
The perks of online marketing is that the number of ways a product/service can get to the
customer, the percent of success and the ease of promotion using various promotional
strategies. And as we know every business has its own competitors framing the next
big hit on the market, and the online marketing is not so different. As the internet users
grow so is the market competition and ways to get to the customer. This branches another
yet important online marketing promotional technique known as search engine friendly
marketing. As the mass bulk on the web grow it is difficult to pinpoint the required
service or product. So, the users rely on search engines. It is a sophisticated system
where the users searches product/service using keyword(s) and the system results them
with perfection. So, the more search engine friendly is your marketing strategy more
successful you are.